Inspired by real incidents and based on a book Cages by Abid Surti - Chidiya Udd is a story of struggle and fighting all odds told from the eyes of the protagonist, a 20-year-old Seher, who hails from Rajasthan. We follow her journey to Mumbai with a dream of making it in the big city. Set against the backdrop of gang wars and a dark underbelly of crime, will Seher survive Bombay?

In India, financial education is still not a mainstream conversation. Fiction, on the other hand, is a format that everyone consumes. Unlike finance content, fiction feels approachable to everyone.Phir Se Udd Chala is trying to merge these two worlds. By removing confusing Excel sheets from money conversations and presenting personal finance through fictional storytelling. So that, hopefully, more people take an interest in personal finance and take the first step in their money journey